About Us Marketing

Rasenberger Media LLC is a consulting company providing strategic business development and outsourced distribution and marketing management services to the media industry. Founded in 1998, Rasenberger Media specializes in developing, launching and securing distribution for television networks on cable, DBS, IPTV, VOD, mobile and digital platforms in the US. Led by Cathy Rasenberger, a 25 year veteran of the industry, Rasenberger Media has been retained by over 70 companies to provide:

+    Market assessment
+    Business plan development
+    Development of cross platform distribution, marketing, and branding strategies
+    Negotiation of distribution deals with all major platforms
+    Fundraising/strategic partnership development
+    Outsourced management of sales/marketing teams
+    Due diligence
+    Digital growth and contract renewal strategies
+    Outsourced US distribution for international networks

In the past 15 years, Rasenberger Media has successfully helped launch or relaunch more than 25 networks including TRIO, Newsworld International, TV One, Sorpresa, The Anime Network, World Championship Sports Network (now Universal Sports), International Music Feed, Al Jazeera English, QTV, MGM HD, Viasat's Russian Kino, Outside TV, Fight Network, Outdoor Channel, among others. Rasenberger Media also advises established media companies on business development and growth strategies. Recent clients include Verizon Wireless, Outdoor Channel Holdings Inc., Al Jazeera, MGM, Universal Music and Viasat.

Additionally, Rasenberger Media provides due diligence to financial firms on investment opportunities in the media space. Cathy Rasenberger’s success ratio for identifying, developing and launching sustainable new networks and content offerings has firmly established her firm as one of the leading consultants and outsourcing firms in the field.

Rasenberger has been recognized as one of "Cable's Most Powerful Women" ('06) and ranked #34 among "Cablefax's Top 100 Heavy Hitters" ('04).

Leading Rasenberger Media’s team, Cathy Rasenberger is a 25 + year veteran of the cable industry. Prior to founding Rasenberger Media in 1998, she was Sr. VP Affiliate Sales and Marketing for The Food Network. Part of the original launch team in 1993, Rasenberger managed the domestic and international distribution, affiliate marketing, and local ad sales efforts for the network during her six-year tenure. Previously, Rasenberger held senior management positions in international/domestic network development, affiliate and advertising sales, marketing and public relations at major media companies including TV Guide, ESPN, Cablevision Magazine, and Warner Bros. Television. Rasenberger started her career as a researcher at ABC News, and later, as segment producer for Goodson Todman TV. Rasenberger holds a BA in History and Literature from Harvard College, Harvard University.