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Market Assessment and Due Diligence

Business Modeling and Strategy Development

Outsourced Distribution and Affiliate Marketing Services

Fundraising and Strategic
Partnership Development

Digital Media Strategies



Market Assessment and Due Diligence

Rasenberger Media has a demonstrated track record for identifying and assessing new market opportunities and developing new network concepts that financial institutions, operators and television viewers will endorse. Since the company’s inception, Rasenberger Media has evaluated over 250 new network concepts and business models, been retained to advise some of the most successful stand alone start up cable networks in the market today and worked with some of the nation’s top private equity funds to provide analysis and due diligence on investment opportunities in the media space.

Business Modeling and Strategy Development

Rasenberger Media has been retained by dozens of start-up networks to develop their distribution, marketing and advertising strategies, build their financial models and advise them on all aspects of launching a network in today’s competitive environment. Based upon Rasenberger Media’s in-depth understanding of and perspective on the digital cable, DBS, telco, broadband and mobile industries, including operators’ rapidly evolving tiering, packaging, pricing and new business strategies, Rasenberger Media can provide its clients with current and competitive advice and data on which to build their business models. Rasenberger Media has a reputation for developing business strategies and plans that are conservative, accurate and executable.

Outsourced Distribution and Affiliate Marketing Services

Rasenberger Media provides outsourced distribution and marketing services to cable/DBS networks and other media properties, including negotiating all major distribution agreements for cable, DBS, VOD, broadband and mobile platforms. Rasenberger Media develops and executes distribution and marketing strategies for our clients, including branding, positioning, pricing, packaging, trade and consumer marketing, press, advertising, and promotions. Rasenberger hires, trains and manages our clients' distribution and marketing teams on an outsourced basis. Rasenberger Media's executives are among the best in their areas of expertise and have a record for delivering results in the most competitive markets. Rasenberger Media's priority is to build brand and asset value for our clients' media properties by providing the most cost efficient, effective and customized strategies and solutions.

Fundraising and Strategic Partnership Development

Fundraising is critical to the successful launch of any new media property. To successfully close funding in today’s tough financial climate, new media properties need to demonstrate a low risk profile and committed distribution. To that end, Rasenberger Media has successfully partnered with and/or consulted for several of the top financial firms in the media industry to help secure financing and strategic partnership opportunities for our new network clients while concurrently securing distribution.

Digital Media Strategies

Rasenberger Media has worked with many new and established television networks and major media companies to develop their digital growth strategies and business models for digital media platforms. Verizon Wireless retained Rasenberger Media to develop several programming strategies and business models for mobile television channels that would be provided to the Mediaflo platform by Verizon Wireless.