“Rasenberger parlays cable ideas into viable networks. She has carved out a pivotal niche as the go-to person for entrepreneurs seeking to start cable networks.”
- Broadcasting & Cable Magazine
About Rasenberger Media
Rasenberger Media LLC is a leading media consulting firm specializing in developing and launching television networks on cable and streaming platforms in the US. In the past 27 years, Rasenberger Media has advised 100+ media companies on all aspects of network development, including strategic business development, financial plans, distribution, contract negotiations, strategic partnerships, marketing and outsourced network operations.
Since founding her company in 1998, Rasenberger has successfully helped launch more than 40 Cable and FAST (Free Ad Supported Streaming) networks, including AccuWeather/Accuweather Now, Newsmax, Outside TV, Outdoor Channel, TV One, Al Jazeera, RFD-TV/Cowboy Channel, JLTV, MGM HD, Universal Sports, Trio, PBS Nature, PFL MMA, TD Ameritrade, Free Movies Plus and many more. Rasenberger has also advised multiple major media companies on strategic business development and growth strategies, including WWE, Verizon Wireless, Conde Nast, MGM, Rural Media Group, Universal Music, Houghton Mifflin Harcourt, WURL, AiBuy and more.
Rasenberger Media has a proven track record for accurately identifying and developing new market opportunities in the media business. Since its inception, Rasenberger Media has evaluated hundreds of new network concepts, advised dozens of companies on the evolving media landscape, been retained by top private equity firms to provide due diligence on investment opportunities in the media space, and built cable and streaming networks from concept into mature businesses. Rasenberger Media’s success ratio for developing sustainable new media ventures has firmly established the company as one of the leading consultants in the field.
About Catherine Rasenberger
Catherine Rasenberger is President of Rasenberger Media. She founded the firm in 1998 to help develop and launch independent cable networks serving diverse audiences. During the past 28 years, Cathy’s firm has successfully launched more than 40 of the most notable and highly-branded independent cable and streaming networks in the U.S. Her work has had a major impact on what niche audiences in the U.S. are able to watch on TV today.
In recognition for her contributions to the industry, Cathy was inducted into the Cable Pioneers in 2019 and has been among "Cablefax's Top 100 Heavy Hitters" and "Cablefax's Most Powerful Women."
Prior to founding Rasenberger Media in 1998, Rasenberger helped launch and build the Food Network from concept through the network’s sale to E.W. Scripps Company as SVP Affiliate Sales and Marketing. Previously, Rasenberger held senior management positions in publishing, distribution and business development at ESPN, TV Guide, Cablevision Magazine/Titsch Communications, and Warner Bros. TV. Rasenberger started her career at ABC News. Rasenberger holds a BA in History and Literature from Harvard College, Harvard University.
