Rasenberger Media specializes in helping independent television programmers reach diverse audience segments in the multiplatform media landscape. In addition, Rasenberger Media distinguishes itself in the media consulting space by offering a full range of services through all stages of a television network’s development, providing senior-level expertise and outsourced management services from the early concept stage through a network’s full maturity.

Network Development

Rasenberger Media has been retained by major international media companies and private equity funds to develop and implement strategic plans for new television networks and digital properties. Specialties include:

• Network concept development

• New category expansion strategies

• Forecasting and financial plans

• Assembling and managing development teams

• Identifying potential investment partners

Network Distribution

Rasenberger Media has been retained by independent cable and streaming networks, overseeing distribution, marketing and new business development on an outsourced basis. Clients have included start-ups and new launches, mature cable networks, and major international media corporations. Rasenberger’s standard consulting term is between two and eight years. Services include:   

• Developing and implementing business development and distribution strategies

• High-level contract negotiations

• Hiring and managing field distribution teams

• Overseeing marketing and public relations

• Outsourced operations and management services

Strategic Advisory Services

Rasenberger Media has advised media companies on all aspects of the television industry. Areas of expertise include:

• Strategic Advisor to CEO and Board Members

• Business development

• Financial modeling

• Business plans

• Distribution

• Marketing

• Contract negotiations

• Network acquisitions

• Strategic partnerships

• Due diligence on potential investments

• Market assessment

Learn more about our clients here.