FAST & Free: Industry Vet Launches Free Live Sports

By Amy Maclean October 14, 2024

Cathy Rasenberger is a well-known name in cable circles, having helped launch more than 40 cable and FAST channels over the past 27 years, including AccuWeather, Newsmax, Outdoor Channel and RFD TV. She formed her consultancy business after a career that included business development at ESPN and helping with the launch of Food Network. Rasenberger has been content over the years to wear the hat of trusted adviser, but opportunity recently came knocking and she’s jumped in as a partner for new sports streaming platform, Free Live Sports. The idea is to create a Pluto-like platform specifically for sports FAST offerings. The service already features more than 100 channels, including MAVTV, MotoAmerica, TNA Wrestling and Boxing TV, with more to come. We caught up with Rasenberger to discuss what made her say yes to joining Ryan James and James Patrick of OTT Studio and Geoff Clark of acTVeas a partner. Our conversation, edited for concision and space, follows.

What made you go all in for Free Live Sports?

I got involved in streaming about eight or nine years ago because I was helping my cable clients make up for lost revenue from cord cutting. I’ve launched probably 20+ FAST channels in every category. I’ve been watching this space very carefully though because the one underserved area was sports. The major sports leagues did not want to do anything to upset their premiere rights and moved cautiously. Now they are stepping up and everyone’s got a FAST channel. I started my career at ESPN in advertising, and I saw what happened when live sports entered this space in terms of just driving the growth of cable and pay TV in the early days. That is exactly what’s going to happen in FAST now that sports is becoming much more prevalent. I think, according to eMarketer, 20% of all media viewership is in FAST right now, but only 8% of ad spend is in FAST. The reason for that gap, just like the early days of cable, is that media buyers really are reluctant to not just try something new, but to risk what’s worked. I think that’s all going to change in the next year, and my platform is going to hopefully take a lead in that. In addition to creating the platform, we’re also going to create a sports ad exchange, aggregating sports content so we can create scale and sell that advertising across not just our channels, but other sports content, so that we can really encourage advertisers to spend more money in sports much faster.

So, you’re primarily a platform for free sports streamers?

We’ve aggregated the best sports fast channels available now, and we’re adding our own owned-and-operated channels. We’re creating a channel called The Best of Free Live Sports, and it’ll be live content from all of our partners. But we are primarily an app that’s available in 75 countries. We acquired the premier free sports streaming platform in Europe called SportsTribal, because FAST hasn’t developed at the same pace in Europe. It had about 60 FAST channels on it, almost all of them U.S.-based, so we bought the agreements they had and added another 45 over the last three or four months, and then rebranded, pivoted into the U.S. because that’s where FAST has exploded.

What does your distribution look like?

We’ve launched on several apps. Roku and Fire TV. We’ll be on iOS, Android and Vizio in the next month. Our strategy in Europe is very different than it is here in the U.S. We are taking bundles of our content, up to 50 channels, and distributing those to different telcos and set-top-box operators in Europe, such as Netgem. There is some interest for that here in the U.S. too because we’ve done the job of basically screening the best content. We are like a channel store for them.

It’s funny to hear you say sports is an untapped market when so much money is being spent on the major rights. How do you know that there’s an appetite for non-marquee events?

First, we have a lot of track record data from Europe, so we saw where the viewership was and what was working. Every sport has a passionate fan base, though there will be some that won’t make it. We have an abundance right now of auto racing and fight content, and the good ones will rise to the top. There will be across the board in FAST a shakeout of what’s working, what’s not working. We want to be the platform for all sports and all fans. They’ll come looking for one particular sport they love, and they’ll stay because they discovered other sports they didn’t know or found appealing. We only just launched, but we are creating user engagement tools in our app—leaderboards and chatrooms to create more community and share sports data and user-generated content. We’re working to create multiple views of a live event and shoppable applications.

What do you want to add to the platform?

My focus, frankly, is to get more of the major sports on and a lot more women’s content. Women’s content has been underserved, and there’s so many fantastic female athletes out there. We’re looking to create more celebrity athlete content, maybe channels. I want to make this ubiquitously available worldwide as an app. I want to drive increased monetization for all my programming partners, so that this is a win-win situation for everyone. And I want all fans to feel they can find the content they love on our platform. It’s a fan-first strategy.

When Tubi first came on the scene, there were a lot of folks who discovered “Wipeout” through the platform. It sounds like there’s an opportunity for something like that with what you’re doing.

It’s so true. When we were launching Food Network, we didn’t have a marketing budget, so we had to be very innovative about how we marketed. We licensed only six half hours from the U.K. of a series called “Two Fat Ladies on a Bike.” It became a huge promotional tool for us. It wasn’t really core to who we were, but this got a ton of promotion for us. That’s what World Chase Tag will do for us as well. It’s that really unusual sport with a big fan following, and it can only be found on Free Live Sports.

Inside the game: FreeLiveSports.TV's winning formula for sports streaming success

Oct 11, 2024

At the helm of this groundbreaking venture are four industry veterans: Cathy Rasenberger, Geoff Clark, Ryan James, and James Patrick. Together, they’ve harnessed decades of expertise in sports media to create the most comprehensive sports FAST service available, covering over 75 countries and focusing on the U.S., where FAST platforms are gaining serious momentum. Leveraging the infrastructure of Sports Studio and the recently acquired Sports Tribal platform from the UK, they’ve built a streaming service that’s shaking up the industry with its premium, free-to-view model. Major platforms like Roku and Fire TV have already welcomed FreeLiveSports.TV, with launches on iOS, Android, and more set to follow.

But what sets FreeLiveSports.TV apart is its fans-first philosophy. In a world where sports content is often locked behind expensive paywalls, this platform is opening the gates, allowing viewers to enjoy thousands of hours of live and on-demand content at no cost. With channels dedicated to ACCDN, Boxing TV, MotoAmerica, PokerGo, and many more, fans can access both mainstream sports and niche competitions in one place.

In this edition of RedHolt Pulse and Play, we sit down with Cathy Rasenberger, the driving force behind FreeLiveSports.TV, to explore the vision that shaped this ambitious platform. Along with co-founders Geoff, Ryan, and James, Cathy is reshaping how fans, leagues, and advertisers engage with sports. Here, she shares the journey of building FreeLiveSports.TV and how it’s set to revolutionize the sports streaming world.


My partners and I have been in the business of developing, launching, monetizing and distributing successful OTT apps and cable and streaming channels for years. Despite the recent explosive growth of FAST (Free Ad Supported Streaming TV) channels, particularly in the US, the sports category has been largely undeveloped and underrepresented on FAST. As a team, we are extremely passionate and bullish about the opportunities for sports in FAST. Just as live sports was the main driver behind the growth of Cable and Pay TV, sports will be the engine for increased adoption, viewership and ad revenue in FAST.

In June, 2024, we formed our new company Sports Studio,Inc. to acquire the assets of Sports Tribal, a global leader in free sports video streaming, known for offering Europe's largest collection of linear sports content. Building on this strong foundation, we rebranded and relaunched the platform as Free Live Sports, added several dozen new sports channels and VOD, and refocused our expansion into the dynamic US sports streaming business, where FAST viewership and monetization are exploding. At launch, last week, Free Live Sports was already the largest most comprehensive offering of free sports channels in the world, with over 100 sports channels and 1000+ hours of VOD, available in over 75 countries. We are rapidly expanding our content portfolio, growing our global footprint, driving revenue growth, and positioning the company for long term success.

As background, our company Sports Studio. Inc is a global sports platform, distribution and monetization company dedicated to delivering and monetizing free high-quality sports programming across linear and on demand platforms. As the owner and operator of Free Live Sports, we bring live on demand and exclusive sports content to a global audience at no cost to the viewer. We provide a powerful vehicle for brands to engage directly with sports fans, creating meaningful connections between advertisers and their target audience.

Additionally, Sports Studio provides FAST channel management services for our programming partners, creating, managing, monetizing and distributing FAST channels.Sports Studio also sub distributes bundles of sports channels to Telcos, CTV and Set Top box operators worldwide.

We are all Sports. All Free

2. What unique features or content do you plan to bring to FreeLiveSports.TV that sets it apart from existing sports streaming services?

We have a fans first strategy, offering sports channels in every category, for every fan, for free. We want fans to come to our platform to find the sport they love and discover new sports as well. Sports fans love community interaction around their favorite sports and teams, so we plan to introduce many new features to enhance the viewing experience and invite social interaction, including leaderboards, rewards, chat rooms, moderated UGC, gamification, sports data, shoppable TV, and more.

Its coming soon to Free Live Sports!

3. What role do you think technology will play in the future of sports streaming, and how will FreeLiveSports.TV leverage it?

Innovation is in our team's DNA. We are exploring ways to use AI to personalize our viewers' Electronic Program Guides. If a fan is passionate about wrestling, for example, we will have all the fight channels on our platform surface to the top of his/her EPG, which improves discovery, increases viewership and monetization. We are also experimenting with Shoppable TV, including interactive overlays, QR codes, and in content commerce. Additionally, we are in discussions with a company called OmniLive to provide multi-screen camera views in our partners' live sports programming.

The opportunities for innovation in sports streaming are endless!

4. Can you share any exciting plans or features that viewers can look forward to in the upcoming months on FreeLiveSports.TV?

Sports Studio Inc.is, creating several owned and operated sports channels. Our first channel, "Best of Free Live Sports" will include a heavy rotation of live events, exclusive and premium content from our channel partners on the Free Live Sports platform, and will be distributed globally thru CTV, Telco and set top box operators soon. We are also adding several new channels with existing and new programming partners, including social media influencers, well-known athletes and celebrities, that will be exclusive to Free Live Sports. So stay tuned!

5. How important is viewer feedback to you as you develop FreeLiveSports.TV, and how do you plan to incorporate it?

Viewer feedback is critical for our success at Free Live Sports. We are always on the prowl for new content that sports fans want and love, and welcome feedback about ways we can improve our lineup and viewing experience. Free Live Sports is currently available in North America, UK, EU, Australia, Asia, South America and Africa. Viewers can stream anytime from one of our apps available on smart TVs and mobile devices including ROKU, FIRE TV. Vizio, IOs, Android coming soon. To watch, go to http://www.freelivesports.tv.

Conclusion:

As the sports streaming landscape continues to evolve at a breakneck pace, platforms like FreeLiveSports.TV are not just adapting—they're leading the charge. The insights shared by Cathy Rasenberger and her team offer a clear vision of the future, where accessibility, diversity, and innovation in content delivery become the cornerstone of fan engagement. By embracing an ad-supported model and delivering both mainstream and niche sports, FreeLiveSports.TV is reshaping the industry and giving viewers unprecedented control over how they consume live sports.

The rise of FAST platforms like FreeLiveSports.TV underscores the importance of staying ahead of shifting consumer expectations and the growing demand for flexible, affordable access to content. The key takeaway? To thrive in this dynamic environment, businesses must be agile, forward-thinking, and willing to explore new models of content distribution.

At RedHolt, we specialize in recruitment and consulting for the streaming, media, and digital entertainment sectors. With our deep industry knowledge and expertise, we’re committed to helping our clients navigate these rapid transformations. Whether you're a company looking to innovate or expand your reach, we’re here to help you build the teams and strategies needed to succeed in this ever-evolving industry.

If you're ready to take the next step in driving growth and success in the streaming, media and digital entertainment space, let’s connect and explore how we can work together to achieve your goals.

We look forward to partnering with you.


CTV Advertising At FASTs Reflect A New Wide World Of Sports

By Alan Wolk October 4, 2024

A new FAST service called FLS (Free Live Sports) launched last week. It is, exactly as the name implies, a service that shows multiple live sporting events for free.

Now, in full disclosure, the principals are all good friends of mine, but that doesn’t detract from the fact that the service is a bellwether for a larger industry trend.

Which is that there is a whole range of niche sports with passionate audiences that have never been able to broadcast their games live before, and services like FLS are making that possible. And that once those niche sports (everything from parkour to lacrosse to chess) are on TV, they’re likely to find even more dedicated fans.

Which is why live sports on FAST makes so much sense.

Why It Matters

As the first story notes, CTV is struggling with fill rates. But sports is, in many ways, a panacea for that. People watch longer. The audiences are predictable. The content is brand safe. It is easy to sell merchandise. Live is a lot easier to measure than on demand. It’s “net new” every time. It’s easy to promote outside of the platform on social media. There are built-in promotional platforms—fan subreddits and the like. The Big Four US sports are losing their grip on younger audiences as they get too slick and their rights deals continue to be a source of Real Housewives-level drama.

FLS is clearly onto something too, as witnessed by the other companies leaping into the FAST sports arena. (That was such an easy pun.) Take C15, a VC-funded platform, along with single sport platforms like Volleyball World’s VBTV, the subject of a recent TVREV profile.

More than that though, FASTs have been struggling for a raison d’etre—there are only so many times someone will watch the Andy Griffith Show channel or an 80s movie like Heathers or Encino Man. So live sports gives people a reason to keep going back to the well, along with fresh content to keep them engaged.

Better still: niche sports don’t come with the hefty price tags that traditional sports do, making them an ideal fit for FASTs, who don’t have anything approaching the deep pockets of an Amazon or Google.

Seems like a win all around.

What You Need To Do About It

The success of sports-focused FAST services is going to lead to a whole lot of imitators. Such is the nature of the business. If you are going to try this, make sure you’ve got an angle. Otherwise you’re just going to disappear into the abyss.

If you are one of the new sports-focused FASTs, make sure you take advantage of the various innovations available thanks to streaming, from replays to betting to in-app stats to the ability to choose different camera angles.

Also be sure to cultivate and grow all those online fan communities, as they will be your best brand ambassadors and they will be thrilled to be recognized by you. And don’t forget about shoulder content.

I suspect you already knew all that, but JIC, something to think about.

READ THE FULL WEEK IN REVIEW — or listen to it — ON TVREV

FAST ‘Free Live Sports' launches with more than 100 channels

By Daniel Frankel Sep 30, 2024 5:50pm

It’s been said before — free, live foosball is all that’s holding the traditional TV ecosystem together!

As luck would have it, Foosball TV, along with ACL Cornhole TV and World Chase Tag, just happened to available for licensing to the founders of a new FAST startup, Free Live Sports, which has launched in more than 75 countries, the U.S. included, with 68 free channels, and another 34 the backers say are on the way by the end of October.

The free ad-supported streaming platform isn’t just packaging niche sports — there are also channels built around more mainstream sports including Goal TV, Hoop TV, Homerun TV, Mike Tyson TV, Tennis Channel and Golf News Network.

The Free Live Sports service arrives via a joint venture, Sports Studio Inc., formed by Rasenberger Media’s Cathy Rasenberger and AcTVe’s Geoff Clark, along with Ryan James and James Patrick of OTT Studio, LLC. The JV recently acquired UK sports streaming platform SportsTribal. The SportsTribal platform’s content and technology were leveraged to launch Free Live Sports.

Distribution-wise, Free Live Sports is available in the U.S. on Roku, Amazon Fire TV  and Apple TV connected TV devices, as well as Vizio smart TVs, and Android and iOS mobile devices, with more OS support arriving later.

“With our combined expertise in launching, marketing, operating and optimizing cable and streaming channels and OTT apps, we are rapidly establishing ourselves as the primary FAST destination for millions of passionate sports fans,” the founders said in a joint statement.

Free Live Sports backers also said there’s a shortage of sports-themed content in the global FAST ecosystem.

Streaming Platform Free Live Sports Launches With More Than 100 Sports-Centric FAST Channels

By Andres Buenahora Sep 30, 2024 6:00am

Streaming platform Free Live Sports has launched with a selection of 100+ live FAST (free, ad-supported TV) sports channels as well as rights to thousands of sports movies, docs, series and highlights.

Free Live Sports launches with 68 channels, and another 34 are set to join the platform by the end of October. Sports channels offered include ACCDN, Big 12 Network, Willow Sports, Glory Kickboxing, PFL, Boxing TV, Mike Tyson TV, Motorsport.tv, MAVTV, MotoAmerica, PokerGo, Tennis Channel, Court Sports Network, Powder, Surfer, NitroCircus TV, Teton Gravity, World of Free Sports, CampusLore, Origin Sports, Billiard TV, Cornhole TV, ChessTV, Wired2Fish, Horse and Country, TNA Wrestling; Strongman Champions League, ChessTV, Perfect Game, BLEAV, SportsGrid Live, Outdoor America and Pursuit Up.

Programming on those channels feature soccer, motorsports, MMA, fishing, poker, eSports, billiards, cricket, college sports, boxing, cornhole and other pursuits.

The launch was announced by co-founders and partners Cathy Rasenberger (Rasenberger Media, LLC), Geoff Clark (acTVe) and Ryan James and James Patrick of OTT Studio, LLC. Together, they’ve formed the joint venture Sports Studio, Inc., and recently acquired the UK-based Sports Tribal platform. The partners are utilizing that EU-centered free sports streaming platform to build Free Live Sports.

“From the outset, we are providing fans with the opportunity to experience their favorite sports and competitions,” Rasenberger, James, Patrick and Clark said in a joint statement. “With our combined expertise in launching, marketing, operating, and optimizing cable and streaming channels and OTT apps, we are rapidly establishing ourselves as the primary FAST destination for millions of passionate sports fans.”

The platform is currently available in more than 75 countries, with new app launches on Roku and Fire TV. Android, VIZIO, IOS, tvOS and other platforms will be launching soon, they said.

“Our fans-first focus is why we are looking forward to partnerships with major sports leagues in the U.S. that already have, or are developing, their own branded FAST channels,” the partners added. “Free Live Sports can help them broaden their reach and attract new fans within our rapidly growing user base.”

Free Live Sports Takes FAST by Storm

Last week, we reported on Victory+ launching its own sports FAST service, and now the field is expanding further. The introduction of Free Live Sports is a game-changer in the space, offering a massive selection of sports channels that include both pro and amateur competitions. With 68 channels live at launch and an additional 34 expected by the end of October, the platform features everything from soccer and motorsports to poker, MMA, and even emerging sports like cornhole and chess. The service also provides thousands of hours of on-demand content, such as sports movies, documentaries, and highlights.

Led by streaming industry veterans Cathy Rasenberger, Geoff Clark, Ryan James, and James Patrick, Free Live Sports arrives as the most comprehensive sports FAST service available. It offers premium sports programming across over 75 countries, specifically focusing on the U.S., where FAST platforms are seeing significant growth.

Sports-centric channels include ACCDN, Big 12 Network, Boxing TV, Glory Kickboxing, MAVTV, Mike Tyson TV, Motorsport.tv, MotoAmerica, PFL, PokerGo, Tennis Channel, Willow Sports, and more. This broad array of channels ensures that fans of almost every sport, from traditional leagues to niche and emerging sports, will find something to tune into.

Through their joint venture, Sports Studio, the co-founders are using the infrastructure of the recently acquired UK-based Sports Tribal platform as a springboard. With its established footprint in the EU, they aim to rapidly expand in the U.S. and beyond. App launches on major platforms like Roku and Fire TV have already begun, with others like Android, Vizio, iOS, and tvOS coming soon.

Fans-First Focus and Industry Disruption

A key differentiator for Free Live Sports is its fans-first approach. The platform offers viewers unparalleled access to live and on-demand sports content through an ad-supported model. This aligns with growing trends in the U.S. FAST market, where viewership is migrating from traditional linear channels to streaming platforms that offer flexibility and accessibility without subscription costs.

“Sports have been underrepresented in the FAST space for far too long, but that’s about to change,” said co-founders Cathy Rasenberger, Ryan James, James Patrick, and Geoff Clark in a joint statement. “With our collective expertise, we’re committed to providing sports fans unparalleled access to their favorite content while also giving leagues and content providers a new way to connect with audiences.”

In addition to bringing in a wide variety of niche sports channels, Free Live Sports is also focused on partnerships with major sports leagues in the U.S. They aim to help those leagues broaden their reach by offering them a direct channel to FAST audiences. This strategy will help them attract a growing base of passionate sports fans looking for more flexible viewing options.

With the launch of Free Live Sports and the recent debut of Victory+, the sports landscape on FAST platforms is evolving quickly. The days of underrepresented sports content in the ad-supported streaming space appear to be numbered.

What’s Next for Free Live Sports

The Streaming Wars plans to catch up with the founders of Free Live Sports soon to discuss the platform’s strategy and ambitious plans for the future. Stay tuned for more insights.

Fans-First Focus of FAST Platform, Led By Streaming Industry Leaders, Will Shake Up Televised Sports

FREE LIVE SPORTS LAUNCHES TODAY, GIVING FANS AN UNMATCHED SELECTION OF 100+ FREE STREAMED CHANNELS OF PRO, AMATEUR AND EMERGING SPORTS

Los Angeles – September 30, 2024

Capitalizing on the universal appeal of sports — from top-tier professional and college to amateur and emerging sports — streaming industry leaders Cathy Rasenberger (Rasenberger Media, LLC), Ryan James and James Patrick (OTT Studio, LLC), and Geoff Clark (acTVe) announced the launch today of Free Live Sports. It is a free sports streaming platform offering an unmatched selection of 100+ live sports channels, plus rights to thousands of premium on demand sports movies, docs, series and highlights — all at no cost to viewers — giving fans unparalleled access to premium sports action from around the globe, anytime, anywhere.

Having secured the rights to 100+ channels of subscription-free sports and lifestyle programming (68 are live, 34 will be onboarded by the end of October), Free Live Sports already has a huge selection of sports genres. These range from Football to Futbol, Motorsports to MMA, Fishing to Poker, Extreme Sports to eSports, Raquet Sports, Billiards, Cricket, College Sports, Major League Sports, and more. A sampling of the sports channels include: ACCDN, Big 12 Network, Willow Sports, Glory Kickboxing, PFL, Boxing TV, Mike Tyson TV, Motorsport.tv, MAVTV, MotoAmerica, PokerGo, Tennis Channel, Court Sports Network, Powder, SURFER, NitroCircus TV, Teton Gravity, World of Free Sports, CampusLore, Origin Sports, Billiard TV, Cornhole TV, ChessTV, Wired2Fish, Horse and Country, TNA Wrestling; Strongman Champions League, ChessTV, Perfect Game, BLEAV, SportsGrid Live, Outdoor America, Pursuit Up and more. In short, passionate fans of nearly every sport category will find compelling, must watch programming to satisfy their hunger.

Already, Free Live Sports is the largest, most comprehensive FAST and VOD dedicated sports platform in the world, available in more than 75 countries, with a focus on established markets for CTV advertising. Its content is available across multiple devices: web, mobile, connected TVs, and set top boxes. Free Live Sports is prioritizing its expansion in the U.S. where the FAST business is exploding, with new app launches on ROKU and FIRE TV. Android, VIZIO, IOS, tvOS and other platforms are launching soon.

The Free Live Sports platform has a fans-first strategy that provides viewers unparalleled access to sports action, starting at launch. Through their new joint venture, called Sports Studio, Inc., the four partners recently acquired the UK-based Sports Tribal platform, the premier free sports streaming platform in the EU with a robust lineup of channels and a global footprint. The Sports Studio partners are building Free Live Sports on that formidable foundation, adding dozens of new premium sports and lifestyle channels.

“From the outset, we are providing fans with the opportunity to experience their favorite sports and competitions,” Free Live Sports founders and partners Cathy Rasenberger, Ryan James, James Patrick, and Geoff Clark said in a joint statement. “With our combined expertise in launching, marketing, operating, and optimizing cable and streaming channels and OTT apps, we are rapidly establishing ourselves as the primary FAST destination for millions of passionate sports fans.”

To supercharge the growth of its unrivaled lineup of ad-free sports channels and VOD, the Sports Studio team is leveraging the consumer marketing power of its existing companies’ owned and operated network of U.S. streaming services. The team plans to capitalize on its strong relationships with leading OEMs and third-party FAST streaming services to expand the reach of their programming partners’ content as well as O&O FAST channels in development.

“Our fans-first focus is why we are looking forward to partnerships with major sports leagues in the U.S. that already have, or are developing, their own branded FAST channels”. Free Live Sports can help them broaden their reach and attract new fans within our rapidly growing user base,” the partners’ statement concluded.

ABOUT SPORTS STUDIO, INC.: Sports Studio Inc. is dedicated to delivering and monetizing free, high-quality sports programming across linear and on-demand platforms. As the owner and operator of Free Live Sports, the world’s leading Free Ad-Supported Sports Streaming Television platform, we bring live, on-demand, and exclusive sports content to a global Audience — at no cost to the viewer. In addition, we provide a powerful avenue for brands to engage directly with sports fans, creating meaningful connections between advertisers and their target audience. Visit sportsstudio.tv

ABOUT FREE LIVE SPORTS:

Free Live Sports is the ultimate sports streaming revolution, as the only platform offering a comprehensive selection of more than 100 live sports channels with thousands of hours of VOD - all at no cost – granting unparalleled access to premium sports action form around the globe, anytime, anywhere. The platform offers both linear streaming and VOD, allowing viewers to watch the sports they love while discovering new ones. Free Live Sports includes everything from Football to Futbol, Motorsports to MMA, Fishing to Poker, Extreme and Action Sports to eSports. Raquet Sports, Billiards, Cricket, College Sports, Major League Sports and More. There is content for everyone. All Sports/All Free. Visit freelivesports.tv